1950 – 1954
A decision was made to stop retailing from mobile vans and concentrate more on the wholesale side of the business. The company had also increased its range offering vanilla and raspberry ice cream. Benedetto also diversified in to manufacturing ice lollies, a breakthrough in frozen treats at the time. This was very labour intensive as they were all made by hand.
Family packs as they were known, were also very popular at the time. We had a state of the art machine made by Ross Brothers of Gainsborough for this product. It erected the packaging, filled it with ice cream and then sealed them shut. This was one of the first machines of its kind in South Wales and it also allowed us to fill Neapolitan packets.